The People-Driven CEO Podcast

Episode 9: From Sponsorships to Purpose: Christine Monahan’s Entrepreneurial Pivot

In this episode, Christine Monahan, founder of Hubs Collective, shares how she’s transforming business through collaboration, innovation, and purpose-driven strategy. With decades of experience in sales, sponsorships, and event production, Christine explains how a life-altering moment led her to reimagine how entrepreneurs connect, grow, and build sustainable success.
She delves into how Hubs Collective helps niche leaders generate consistent revenue, the importance of doing “less, way better,” and why trust, alignment, and genuine connection are the future of business. Whether you're a coach, consultant, or entrepreneur, this episode is packed with insights that challenge the norm and inspire action.
Mobile viewers: tap the link to watch the interview: https://youtu.be/EXiQwtabZ4A 
🌐Christine Monaghan Hub: https://christinemonaghan.com/collective/
#ThePeopleDrivenPodcast | Hosted by Shane Jermey James 
🎧 Listen on:

Episode 8: Fixing Fashion: How Calley Dawson is Disrupting Waste One Stitch at a Time

In this episode, Shane Jeremy James chats with Calley Dawson, founder of FXRY, a fashion repair startup on a mission to keep clothes in rotation and out of landfills. After 25 years in apparel design with brands like Urban Outfitters and Brooks Running, Calley left mass production to build a business focused on sustainability and circularity.
She shares how FXRY is reshaping consumer habits through expert repairs, local pickup and drop-off services in Seattle, and plans for national growth. We also discuss bootstrapping, building brand loyalty, and using AI and live content to scale.
Whether you're a sustainability advocate, an aspiring founder, or someone curious about fashion's future, this episode is packed with honest insights and practical inspiration.
Mobile viewers: tap the link to watch the interview: https://youtu.be/zDSs7nR2Uxo 
🌐 FXRY: https://www.thefxry.com/
#ThePeopleDrivenPodcast | Hosted by Shane Jermey James 
🎧 Listen on:

Episode 7: Building Vitality: From Ballerina Dreams to a Wellness Empire with Ariel Jarvis

In this episode, Shane Jeremy James sits down with Ariel Jarvis, founder of Vitality Wellness World, as she shares her extraordinary journey from a homeschooled ballerina to a thriving wellness entrepreneur. After a career-ending injury, Ariel pivoted into natural health, grinding through nine years of university while juggling multiple jobs. Today, she runs a 3,000 sq. ft. clinic with 13 practitioners, blending health care, wealth care, and retreats.
Whether you're a business owner, practitioner, or someone seeking inspiration, Ariel’s story will remind you why alignment and people matter most.
Mobile viewers: tap the link to watch the interview: https://youtu.be/vAjb_EJfOUc 
🌐Vitality Wellness World: https://www.vitalitywellnessw.com/
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on:

Episode 6: Minting Success: The Story of Plant-Based Cleaning Revolutionaries

In this episode, meet Monica and Robin, the dynamic founders of Minta, a groundbreaking plant-based cleaning products brand. Learn how their journey began at a small-town mom's meetup, evolved into a thriving cleaning business, and led to the creation of a product line that’s reshaping the eco-conscious cleaning industry.
Discover their candid insights on overcoming challenges like scaling production, navigating entrepreneurship in a small town, and learning the ropes of business without formal training. From their appearance on Dragon's Den to managing company culture, Monica and Robin share valuable lessons and advice for aspiring entrepreneurs.
Tune in for inspiration, actionable advice, and the story of how two moms turned a local need into a multi-million-dollar brand.
Mobile viewers: tap the link to watch the interview: https://youtu.be/tuVYZiOYFyA 
🌐Mint Cleaning Products: https://mintcleaningproducts.com/
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on:

Episode 5: From Vision to Victory: Jenn Harper's Cheekbone Beauty Journey

In this episode, Shane Jeremy James sits down with Jennifer Harper, the trailblazing founder of Cheekbone Beauty, to explore her incredible journey from a transformative dream to building a groundbreaking beauty brand. Jenn opens up about overcoming personal challenges, including generational trauma and addiction, and how her Indigenous heritage shaped her mission to create eco-friendly, sustainable products that honor the environment.
We delve into the realities of entrepreneurship, from securing funding and navigating inventory challenges to crafting a brand that authentically represents Indigenous culture. Whether you’re an aspiring entrepreneur, a sustainability advocate, or someone seeking inspiration, Jenn’s story is a testament to perseverance, purpose, and the power of representation.
Mobile viewers: tap the link to watch the interview: https://youtu.be/VnM7o4-tDDs 
🌐Cheekbone Beauty Cosmetics Inc.: https://www.cheekbonebeauty.com/
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on:

Episode 4: Food as Medicine: Elizabeth Fisher’s Mission with Lavva Cultured Superfood

In this deeply personal and inspiring episode, Shane Jeremy James sits down with Elizabeth Fisher, founder of Lavva, a plant-based cultured superfood brand born from her journey through cancer recovery. Elizabeth opens up about launching Lavva with whole, functional ingredients like green plantains and pili nuts, facing near-collapse during the pandemic, and reclaiming her company when all seemed lost.
Whether you're a founder, a food lover, or someone navigating your health journey, this conversation will move and motivate you.
Mobile viewers: tap the link to watch the interview: https://youtu.be/XpisMEHdPvg 
🌐Lavva: https://lovvelavva.com/
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on:

Episode 3: From Boxers to Breakthroughs: How Tyler McCombs Built Devin & Lang from Scratch

In this powerful conversation, Shane Jeremy James sits down with Tyler McCombs, CEO and founder of Devin & Lang, to explore how a frustration with ripped boxers evolved into a multi-million dollar brand. From launching just months before the pandemic, to pivoting into face masks and eventually becoming a women-led company, Tyler shares the real stories behind the brand's growth.
Whether you're an entrepreneur, team leader, or love great business stories, this episode is for you.
Mobile viewers: tap the link to watch the interview: https://youtu.be/Wphr40Q5xFM 
🌐Devin & Lang Shop: https://devinandlang.com
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on:

Episode 2: From Lululemon to Launching a Sustainable Brand with Alexandra Dean

In this episode, Shane Jeremy James sits down with Alexandra Dean, founder of Adhere to Studios, a sustainable outerwear brand redefining fashion with purpose. Alexandra shares her journey from studying fashion design in Vancouver to working at Lululemon, where she honed her skills in technical garment development and design. Discover how she transitioned into entrepreneurship, the challenges of building a brand solo, and her mission to create high-performance outerwear using excess materials and lower-impact methods. We delve into the realities of sustainable fashion, content overload, marketing fatigue, and why authenticity and adaptability are more important now than ever. Whether you're a creative entrepreneur or just curious about building a brand with heart, this one's for you.
Designing stylish outerwear with a conscience — Alexandra Dean blends sustainability, technical precision, and timeless fashion.
Mobile viewers: tap the link to watch the interview: https://youtu.be/tqtP7HBo_Zo 
🌐 AdhereTo Studio: https://www.adheretostudios.com
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on:

Episode 1: From Frustration to a 30-Person Team: The Story Behind CAYA

What started as two friends venting about the broken state of healthcare in British Columbia turned into one of Vancouver's most inclusive and fast-growing clinics.
Stephanie, a registered dietician, and Veronica, a psychologist, were both running private practices when they kept hearing the same thing from their clients:
"I don't feel heard. My doctor isn't taking my symptoms seriously. I don't know where to go for safe, trauma-informed care."
They realized something was missing in a space centred on women, trans, and non-binary people, where healthcare felt human again.
In this episode, you'll hear how they:
Turned casual conversations into a real company
Built a 30-person team from scratch
Navigated being underestimated
Created a safe, judgment-free, one-stop shop for care
If you've ever wondered what it takes to build something that truly matters, this is the episode to watch.
Mobile viewers: tap the link to watch the interview: https://youtu.be/4MIVrQwl_gg 
🌐 CAYA Health Centre: https://cayahealthcentre.com
#ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 
🎧 Listen on: