From Banana Brownies to a National Brand: Joao Ribeiro’s Journey with Elements Brazil

In this episode, we sit down with Joao (John) Ribeiro, founder of Elements Brazil, to hear the remarkable story of how he went from importing a failed shipment of banana-based snacks to building a thriving food distribution company with four businesses under his belt. Joao shares how his early struggles—including a disastrous first container, quitting his job at HSBC, and knocking on doors at Safeway stores—laid the foundation for his success.

He opens up about the importance of resilience, faith, and relationships in business, and how his people-first leadership approach has helped him build not just a company, but a loyal, motivated team. Whether you’re a founder, aspiring entrepreneur, or just love a great comeback story, Joao’s journey will inspire and energize you.

🌐 Elements Brazil: [https://www.elementsbrazil.com/]

#ThePeopleDrivenPodcast | Hosted by Shane